The World's Hardest Job Selling Knowledge
Yes, you read it right, this job is very difficult. Those who make a living with it understand me very well.
So why is it difficult? Especially Li is more difficult in Turkey!!!
That is, it is relatively simple to sell a tangible tangible item. Because when the other party receives it, they have a material in their hands.
However, when you buy something that is invisible and intangible, many think that the money paid for it is empty.
Let's look at lawyers, for example?
How many of our lawyers can get paid to ask questions in return for consultation?
The statement of a lawyer friend of mine is exactly as follows;
Ten people a day come and ask all kinds of questions, even if they realize my expectation in return, the other side's opinion is, I asked two more questions and he answered.
He deleted all the years, all the books, all the experiences the lawyer had read, all at once. He says what did he just talk about.
For God's sake, how is it different from what the doctor did?
You go to the doctor, you tell your troubles, you make comments about your disease, you write medicine and you go. Did you say this to the doctor? What, we talked, he prescribed medicine. Did you say why we are paying for medicine? (Of course, surgery and operations are not in this scope)
I mean, the consulting business is like that...
You are an investment consultancy, you have years of experience in the field and you transfer this to the other party, you cannot demand a serious fee in return because the perception is the same.
There is a term know-how, let me explain it simply for those who do not know this term...
Knowledge of how to do a job means experience.
Let me explain a few things I've had about it.
You have started a new business and you have no information about it, you called the company that does it best and you asked it to teach you. The price he will give you may be more than the price you spend on the construction machine.
An investor of mine spent 45 million TL on land, construction and machinery related to his own business. Then he paid close to 2 million dollars from the place that did this job best for his knowledge (knot-how).
It is very difficult to sell knowledge, but if you have quality and best knowledge, it is also invaluable.
So even though it is very difficult to sell knowledge…
Information can also become the most valuable commodity in the world.
In short, knowledge is power…
Stay well…