Why is CRM Important for Businesses?
With Industry 4.0, customers can now easily access products/services through multiple channels and monitor their status instantly. In addition, Industry 4.0 customer-specific product
and makes it possible for the customer to be involved in these product development processes. In other words, it is no longer the producer/seller but the customer, and the businesses are not transactional but relational.
We have entered an era of becoming Therefore, businesses have to ensure that customers are satisfied with their products and services in order to increase and retain customer loyalty.
Today, when customers are satisfied with the businesses, they can bring customers with them, but on the contrary, they can cause the loss of potential customers that they can gain. For this reason, businesses
they prefer to use Customer Relationship Management (CRM) in order to define, win and retain their customers and establish healthy relationships.
What is CRM?
CRM (Customer Relationship Management), which stands for Customer Relationship Management, manages the data of a company's communications with its potential customers, analyzes it, and uses a strategy accordingly.
It is a system that is created and appropriate technologies are used. CRM is the most powerful and effective method of building and maintaining relationships with customers. A CRM system includes marketing, sales, customer service and sales.
It uses smart technology to plan, control, automate post-support and analyze the data at hand.
Importance of CRM Systems for Businesses:
In CRM, data related to business processes are recorded in databases in digital environments, thus reducing the amount of paperwork and the need for manpower, thus reducing costs. In the cloud system
The fact that the stored data can be accessed at any time and from anywhere also allows for a remote working environment, and the fact that information can be accessed quickly and easily via the system when necessary
increases. Customer relationship management (CRM) encompasses the three main aspects of the customer lifecycle: understanding, acquisition and retention. A business can only provide better service if it can understand its customer.
and increase profits. CRM enables businesses to collect and analyze information about all customer groups that they have won and will gain. As a result of these analyzes, the business creates strategies and draws the roadmap.
As a result, CRM is a company that understands its customers thanks to all these conveniences it provides and provides superior quality service accordingly, and increases profitability thanks to its increasing customer satisfaction and number.
It is one of the most important factors in creating a business profile.