DATA ANALYTICS and ARTIFICIAL INTELLIGENCE APPLICATIONS
Before starting the subject, let's briefly examine what data analytics and artificial intelligence are.
Artificial intelligence; They are systems that can imitate human intelligence in the performance of certain tasks and develop themselves based on the information gathered. When we look at the most important feature of this system that distinguishes it from today's technologies, the first item is that it can imitate human intelligence.
As for data analytics; It is called examining the data by using various applications and algorithms and making inferences in the light of the obtained data. But today's data has become too vast to be collected and controlled by a human anymore. This situation is called BIG DATA for short.
Data analytics, on the other hand, provides analysis of big data with artificial intelligence algorithms. The main purpose of the analyzes is to reveal the data needed by the businesses that will make new investments or that want to strengthen their existing investments. In this way, many user profiles have emerged and marketing processes are applied to each user profile separately. In addition, providing instant access to constantly updated databases and having systems that always analyze provide the potential to guide large enterprises in their investments.
As a result, with artificial intelligence, which has an impact on many areas, we can now collect and classify data in a single area, we can make plans about the future of the company by estimating the high accuracy rate based on our data, we can make our investments more logically compared to the analyzes made and our institution to be ahead in terms of competition. we can provide.